Hilding Anders announces new CEO, CFO and ownership structure

Hilding Anders Group announces the appointment of Thomas Pinnau as CEO of the Group. He will lead the organization into its next chapter of growth and transformation, termed ‘Hilding Anders – Reimagined’.

Thomas Pinnau

New CEO of Hilding Anders.

Thomas brings strong sector expertise and a track record of leading international businesses through growth and transformation. Most recently, as CEO (since 2019) of the global bedding company Hollander Sleep & Decor, Thomas oversaw a transformation and accelerated profitable growth with a focus on operational excellence, portfolio innovation, e-commerce and partnership expansion. He previously held international executive roles at Alliance Boots, the Mars Company, and Procter & Gamble.

The new owner of Hilding Anders is Golden Square Capital. The existing investors in Hilding Anders - who have strong links to the Group and a deep understanding of the business - are supportive of Golden Square Capital’s ownership. The Group has agreed a term sheet with these investors that will materially reduce the leverage of the business and provide additional liquidity, resulting in a stronger, well-positioned business that is fit for the future.


Thomas Pinnau said: “The transfer to new ownership marks an important evolution for the Hilding Anders Group. With strong business fundamentals, great brands, excellent product quality, trusted customer relationships and experienced teams, we are well-positioned to deliver growth and transformation, together with our associates and partners.”

In addition, Hilding Anders Group also announces the appointment of Xavier Thiry as CFO of the Group.

Xavier Thiry

New Group CFO of Hilding Anders.

Xavier brings extensive international financial leadership experience and a strong track record in performance transformation across both private equity-owned and publicly listed companies. He served as Group CFO and Chief Commercial Officer of SMYK Group, a leading children’s products retailer in Poland, where he played a central role during Bridgepoint’s ownership from acquisition in 2016 through successful exit in 2024. Prior to that, he held senior finance roles within Metro Group, with assignments in Brussels, Ho Chi Minh City and Amsterdam.

Xavier Thiry said: “I’m very excited to join Hilding Anders at this important moment for the Group. With a strong heritage, well-established brands, and deep expertise across the organization, the company is well positioned for the future. I look forward to working closely with colleagues across the Group as we continue to strengthen performance and deliver sustainable, profitable growth.