After many years of the same brand “look and feel”, Carpe Diem Beds embarked on a revitalization process in the year of 2017.
Chairman & Group CEO, Pepyn Dinandt, explains the new organizational structure per 1.1.19 with focus to invest in growth.
Some of the world’s most prestigious mattress brands are part of our portfolio.
In early summer this year, Bico presented a renewed and revitalized branding approach.
We are a leading global bedding and mattress group with a strong heritage and 160 years of industry experience. From premium to private label and international to local brands – the Hilding Anders Bedding & Mattress Group brings together some of the world’s most prestigious brands, covering all needs and tastes in over 60 countries. Combining global reach with local presence, we let the world wake up with a smile by giving it a good night’s sleep.
Giving the world a good night’s sleep has always been our guiding star, right from the start back in 1939. Today, thanks to our technical know-how and broad geographical coverage, we’re able to adapt our products to individual markets.
Get a quick intro to Hilding Anders – view the video