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Hilding Anders management

To lead one of the largest global bedding and mattress groups with a total of 25 production facilities in 19 countries and to uphold the excellent standards that mark our attractive and unique product offering takes dedication and commitment. Our management team successfully drives the company with more than 9,000 employees and has a proven track record in profitably growing businesses and improving execution:

Pepyn Dinandt

Pepyn Dinandt
CEO
With Hilding Anders since 2016
Dutch

• 2016 – 2016: CEO of URSA Insulation S.A.
• 2008 – 2016: CEO of Braas Monier Building Group, S.A.
• 2007 – 2008: COO Conergy Global Solutions GmbH
• 2002-2006: Group CEO Mannesmann Plastics Machinery GmbH
• 1998-2002: Head of Transformer Business Segment at Siemens AG
• 1996-1997: Deutsche Babcock AG, responsible for financial rehabilitation & reorganization of various subsidiaries
• 1992-1996: Group CEO, Tridelta GmbH, responsible for restructuring
• 1987-1990: Consultant, McKinsey & Company
• 1983-1987: Sales representative Hewlett Packard
• Degree in Economics from University of Wales

board_management/Jo-Bennett.jpg

Jo Bennett
Chief Financial Officer
With Hilding Anders since 2017
British

• 2015 – 2017: Director at KKR Capstone
• 2013 – 2015: CFO of a UK high street fashion retailer responsible for finance, logistics, warehousing, legal and IT
• 2005 – 2013: Member of the operations team at TPG Capital, focusing on portfolio company operational transformations and financial/operational due diligence
• Member of the Institute of Chartered Accountants in England and Wales

Gerhard Muehlbeyer

Gerhard Muehlbeyer
Chief Industrial Director
With Hilding Anders since 2017
German

Degree in Business Administration from the University of Mannheim. Global Industrial Director at Braas Monier Building Group S.A., October 2013 – Jan 2017. During his tenure at Braas Monier, Gerhard Muehlbeyer was responsible for the production of 116 plants worldwide and overall group quality and also managed its internal technical center. Prior to this, he worked as Managing Director of various subsidiaries as well as Director Global Competence Center Materials of the German building materials company, Heidelberg Cement.

Hanno Schultze Enden

Hanno Schultze Enden
General Counsel, SVP Legal
With Hilding Anders since 2018
German

• 2017 – 2018: General Counsel at BMI Group (Roofing & Waterproofing)
• 2010 – 2017: Group Director Legal Tax Insurance at Braas Monier Building Group
• 2000 – 2009: European Counsel at Jones Day
• 1998 – 1999: Research Associate at European University Viadrina
• Law degree from The University of Bonn

Peter Sturm

Peter Sturm
Chief Human Resources Officer
With Hilding Anders since 2001
Swedish

• 2008 – 2011: IT Manager at Hilding Anders
• 2001 – 2016: Communication Manager at Hilding Anders
• 1997 – 2001: Army Officer at Swedish Armed Forces Command
• 2000 – 2000: Danish Save the Children in Uganda
• 1996 – 1997: UN Officer in Former Yugoslavia (IFOR)
• 1996 – 1996: Army Officer at P2 Armour Regiment
• 1994 – 1995: UN Officer in former Yugoslavia (UNPROFOR)
• 1987 – 1994: Army Officer at P2 Armour Regiment
• Army Officer, Military National Defence College for Officers

Ullrich Weirauch

Ullrich Weirauch
Group Procurement Director
With Hilding Anders since 2017
German

• 2015 – Present: Managing Partner of Executive Interim Partners GmbH
• 2009 – 2015: VP Purchasing of Braas Monier Building Group
• 2006 – 2007: Director of AlixPartners
• 2003 – 2006: CPO of Mannesmann Plastics Machinery
• 1996 – 2003: Manager at Bain & Company
• Master’s Degree in Business Administration from INSEAD
• Degree in Engineering and Business Administration from The Karlsruhe Institute of Technology

Geoff Gysin

Geoff Gysin
President Premium Brands Division
With Hilding Anders since 2018
Swiss

• 2015 – 2018: International President at Tumi
• 2012 – 2015: SVP EMEA at Tumi
• 2011 – 2012: Director of Outlets at Swarovski
• 2009 – 2011: Director of National Accounts North America at Swarovski
• 2008 – 2009: Director of Distribution Development at Swarovski
• 2005 – 2008: Head of Distribution Development at Swarovski
• 2003 – 2005: Country Manager Switzerland at PF Concept
• 2001 – 2003: VP E-Business at Daniel Swarovski Corporation
• 1999 – 2001: Regional Manager Asia Pacific at Daniel Swarovski Corporation
• 1997 – 1999: Distribution Manager at Daniel Swarovski Corporation
• 1993 – 1995: Territory Manager at BP
• Bachelor’s Degree in International Business from Aston University

Roman Ershov

Roman Ershov
President Askona Division
With Hilding Anders since 2010
Russian

• 2010 – 2016: COO at Askona
• 2004 – 2010: Sales & Marketing Manager at Askona
• 2002 – 2004: Head of Purchasing at Askona
• 2000 – 2002: Sales Manager at JSK “KEMP”
• Master’s Degree in Business Administration from Moscow High School of International Business.

Marco Righi

Marco Righi
President Slumberland Division
With Hilding Anders since 2018
Italian

• 2013 – 2018: Regional President Asia Pacific & CEO Malaysia at Monier Asia Pacific Sdn Bhd
• 2012 – 2013: CEO at Kloeber GmbH
• 2008 – 2012: Sales & Marketing Director at Monier
• 2005 – 2008: Sales & Market Development Director at Lafarge Roofing
• Master’s Degree in Business Administration from SDA Bocconi

Björn Edwardzon

Björn Edwardzon
President of Converter Division and Co-President of Nordic Division
With Hilding Anders since 2005
Swedish

• 2011 – 2016: President Sales Europe at Hilding Anders International
• 2005 – 2011: CEO at Hilding Anders Sweden
• 2002 – 2004: SVP Region Europe at Pergo
• 1995 – 2002 Head of Sales & Marketing at Pergo
• Bachelor’s Degree in Business Administration from Linnaeus University

Hans de Jongste

Hans de Jongste
Co-President European House of Brands Division
With Hilding Anders since 2018
Dutch

• 2012 – 2018: Strategic Business Developer at BD Solutions
• 2010 – 2012: Sales Development Director at Hilding Anders International AB
• 2008 – 2010: Managing Director at Eastborn Slaapsystemen Vroomshoop and Pullman Zwijndrecht
• 2002 – 2008: Managing Director at Eastborn Slaapsystemen
• 1999 – 2001: Co-owner of Eastborn Slaapsystemen
• 1997 – 2002: Sales Director at Eastborn Slaapsystemen
• 1992 – 1997: Sales & Marketing Director at Eastborn Slaapsystemen
• 1990 – 1992: Sales Manager at Eastborn Slaapsystemen
• 1988 – 1990: Consultant at OOM
• Bachelor’s Degree in Business Administration from Windesheim University

Ovidiu-Radu Petreaca

Ovidiu-Radu Petreaca
Co-President of European House of Brands Division
With Hilding Anders since 2018
Romanian

• 2018 – 2019: Interim Manager France & Belgium at Hilding Anders Group
• 2015 – 2017: Country Manager and Commercial Director France of Braas Monier Building Group
• 2014 – 2015: Vice President Group Sales & Marketing of Braas Monier Building Group
• 2010 – 2014: Prinicipal at The Boston Consulting Group
• 2008 – 2010: Partner of BAC Romania
• 2001 – 2008: Associate to Project Leader at The Boston Consulting Group
• Master’s Degree in Business Administration from Harvard University
• Master’s Degree in Economic Sociology from Central European University of Warsaw
• Bachelor’s Degree in International Business and Management from the Academy of Economic Studies in Bucharest