Visit our local markets

Premium Brands Division

We are proud to have some of the world’s most prestigious mattress brands as part of our portfolio. Bico, Carpe Diem and Jensen each represent a unique product offering that epitomize luxury, quality and comfort. With leadership positions in their respective markets, our premium brands are primed for international expansion.


The Swedish brand Carpe Diem Beds was established in 1995 and acquired by Hilding Anders in 2013. Carpe Diem Beds is one of the leading manufacturers in Sweden and exports beds to twenty countries around the world. Focusing on design, lifestyle and premium quality, the bed frames are made from fine Swedish pine and the top mattresses from New Zealand wool and cotton.

Bico bed

Bico was founded in 1861, and is the market leader bed brand in Switzerland. Today, one in four Swiss people sleep in a Bico bed. With brand awareness of over 80%, Bico is one of the best-known brands in the country, across all sectors. Bico is a premium brand and has been part of Hilding Anders since 2001.


Since 1947, Jensen’s beds have been manufactured in Svelvik, Norway. Reclining comfort is reflected in everything from the mattress’s comfort to the choice of materials, shape and needlework. Scandinavian design with pure lines and colours is a distinguishing feature of Jensen’s products.