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Leveraging our scale – One organisation in Europe

A more functional oriented organisation for Europe is the only way to get full benefit from our scale, and this is of course fundamental to continue to strengthen our competitiveness.

We are increasing efficiency through improved communication, embracing cultural alignment and continuing to strengthen our brands and organisation. From December 1, 2015, our new European organisation is in place in order for us to achieve full benefits from scale.

The organisational changes are threefold:

1. Two European sales regions are becoming one, focusing on Sales, Key Account Management and Customer Support.
2. Establish a Brand & Product Management function that drive our strategic core brands as well as drive innovations that attract consumers as well as retailers.
3. Establish a business development function to lead and drive key strategic initiatives to ensure that we deliver agreed initiatives.

Meanwhile, the Group’s activities in emerging markets such as Russia, led by Roman Ershov and Asia led by CK Lee – remain unchanged. Overriding group processes, such as Finance & IT, Corporate Governance, Human Resources and Communication, are steered by the head office in Malmö but remain in very close coordination with our countries.