2012 in review – a year of transformation
In 2012, we conducted multiple initiatives in line with our strategy to build a stronger integrated company.
We have been successful in addressing profitability issues in the Netherlands, France and the UK in a difficult European market environment. Russia has had another fantastic year and is now the Group’s largest market, representing one quarter of Group net sales.
In Asia a new management team was installed and a new strategy implemented aiming at fuelling growth in China. We opened our German sales office in Oberhausen during the second half of the year and started to build a sustainable market organisation. The Nordic countries continued to perform well based the successful mix of branded offerings and private label concepts.
During 2012 Hilding Anders also continued to optimise the manufacturing footprint in several countries including the Netherlands, Croatia and the UK. In 2013 we must continue on our path, combining rationalisation measures with targeted market investments in order to remain successful.