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Carpe Diem Beds opens own store in the UK


Carpe Diem Beds, masters of the art of unwinding are rooting themselves at 15 Wigmore Street in the heart of Marylebone. The new store offers a full design experience, from sleep consultation and tailored bed designs, to bedroom accessories in partnership with Designers Guild, all for the purpose of a truly bespoke bedroom experience. In light of COVID-19, the store will be taking extra measures to maintain health and safety of all staff and visitors.

Carpe Diem Beds holds over two decades of know-how in creating handmade beds on the Swedish west coast, showcased in top hotels and private homes around the world. The company is now settling in the United Kingdom, with an impressive store in the heart of Marylebone, spanning across Wigmore Street store spans across 270 square metres and two floors, with a stunning design created by the Carpe Diem Beds Retail Design team.

Carpe Diem Beds is a pioneer in Swedish luxury, comfort, and design in its segment, continuously innovating unique solutions for a luxurious bedroom experience, with beds named after islands in the Swedish archipelago inspiring a life of peace and quiet. The brand holds five patents, all helping to create optimal support for your spine and the perfect night’s sleep. These include a Contour Pocket System , Back Support, a Visco-Elastic Bottom Layer, Lumbar Support, and Anti-Pinch Protection.

“The Carpe Diem Beds opening in London invites a new market to experience the Swedish Carpe Diem Beds way of unwinding and sleeping. We are excited to invite the British public to experience our philosophy of a customised and designed bedroom experience, sharing our expertise in beds and love of unwinding with a focus on luxury, comfort, design, and innovation” says Linda Schori, Creative Director and Head of Brand & Marketing at Carpe Diem Beds.

Founded 20 years ago on the Swedish west coast by Börje Thuleskär, Carpe Diem Beds envisioned a sleeping experience that would reflect the feeling and freedom lying on a bed of heather, enveloped by nature. Börje had a professional background as a chiropractor with previous studies in psychology and recognized the importance of sleeping well to live a healthy life, both mentally and physically. This paved the way for Carpe Diem Beds: to create a bed so comfortable that anyone who slept in it would know the difference between sleep and sleep.

Customers will be able to customise their beds, headboards, and decorative pillows with fabrics in collaboration with Designers Guild and ROMO Group as well as choose from a wide variety of bed legs to create an entirely bespoke bed. The Wigmore Street store is complemented by its e-commerce site where customers across the UK can have a complete brand and product experience. The brand currently ships to 15 countries worldwide.

“We are delighted to be collaborating with Carpe Diem beds and wish them every success on their first UK store opening. Their ethos of the highest quality and craftsmanship perfectly chimes with our philosophy at Designers Guild as we continue to strive for excellence” says Tricia Guild OBE, Founder and Creative Director Designers Guild.

The store will also stock products including eco-friendly scented candles made of soy wax and, Mulberry silk kimonos and sleeping masks – all designed to create a relaxing and calm bedroom oasis.

Information about Covid-19
The health and safety of our customers and staff has always been the top priority for Carpe Diem Beds, and we are taking extra precautions to keep everyone safe and healthy in our London showroom. Our competent staff are carefully following updates from the government and health authorities every day and following their guidelines with strict adherence. We have a full stock of gloves, disinfectant, and face masks in store, and are offering private consultations for anyone who would prefer to be alone in store.

For more information and other press enquiries, please contact:
Linda Schori | | +46 (0)76-147 22 41

Carpe Diem Beds – A part of the Hilding Anders family


Linda Schori
Phone: +46 (0)76-147 22 41