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Toni Haberthür appointed as new CEO of Bico and Hilding Anders Switzerland AG

2019-03-06 [Press release]

Malmö, Sweden, 6 March 2019 – Hilding Anders Group, a leading global bedding and mattress group, appoints Toni Haberthür as new CEO of Bico and Hilding Anders Switzerland AG. Mr. Haberthür will head Hilding Anders’ business operations at Bico / in Switzerland and report to Geoff Gysin, president of Hilding Anders Group’s Premium Brands Division.

“We are very pleased to have Toni join the Hilding Anders Group as new CEO of Bico and Hilding Anders Switzerland. As part of our Premium Brands Division, Bico represents the very best that is offered in the luxury bedding and mattress industry. I am convinced that Toni will be a strong addition to our leadership team and we are excited to witness the great things that he will achieve at Bico and for our Group,” says Pepyn Dinandt, Chairman and CEO of Hilding Anders Group.

Geoff Gysin adds: “Toni’s appointment as new CEO of Bico and Hilding Anders Switzerland AG is a real win for our Group. His impressive track record speaks volumes about his passion for shaping and developing brands. He will be a tremendous asset when it comes to strengthening the global position and brand identity of Bico at home and abroad.”

Toni Haberthür has a long and successful track record that boasts more than two decades of experience in shaping and developing premium brands with long heritages. Mr. Haberthür has held various international leadership positions and demonstrated strong conceptual and operational competencies in the premium consumer retail business. His last position was as Chief Product Officer Knives, Watches and Fragrances at Victorinox AG, a position he held since 2014.

During his tenure, Mr. Haberthür was instrumental in developing and growing new product lines of core businesses of the iconic Swiss company. Prior to this, Mr. Haberthür acted as Sales Director at Navyboot, where, between 2010 and 2014, he led the charge in professionalizing the entire sales organization to establish a successful and professional retail brand. Mr. Haberthür started his career at the premier jewelry and accessory brand Swarovski. During his 14-year tenure there, he took on global responsibilities in Marketing and Sales.

“It is a great honor to join the Hilding Anders family and its world-class leadership team. My focus will be to strengthen the identity of Bico and lift its status on a global level. As one of the world’s most prestigious brands for bedding and mattresses, Bico is primed to drive innovation and set new standards across the industry. I envision Bico to be synonymous with superior sleeping comfort and to epitomize the very idea of luxury,” says Toni Haberthür.

Mr. Haberthür, a Swiss citizen, holds a master’s degree (Lic.phil.) in Economics, History and Politics from the University of Zurich (1991-1997) and Paris (1993). He replaces Dr. Stefan Brungs who has decided to step down from his position to pursue a new entrepreneurial mission outside of the Group. The change takes effect on May 7 2019.

Also leaving Bico is Antonio Brandi, who held the position of Commercial Director. The change takes effect on March 13 2019.

“We thank Stefan and Antonio for their dedicated work in evolving Bico to where it is today and wish them all the best in their future endeavors,” conclude Pepyn Dinandt & Geoff Gysin.

About Hilding Anders
The Hilding Anders Group (“HA Group”) is one of the leading bedding and mattress companies globally, operating across the European, Russian and Asian markets. Although HA Group is a products company with a comprehensive portfolio, it also has, where necessary, retail activities in a limited number of geographies to support the growth of its premium product portfolio.
HA Group has 26 brands across premium/international and strong regional/local segments together with a private label offering. HA Group is proud to have some of the world’s most prestigious mattress brands as part of our portfolio. Bico, Carpe Diem and Jensen, each with a unique product offering and leadership positions in their respective markets, are all primed for international expansion. Today, HA Group is focused on 21 core markets with sales in over 60 countries worldwide.

About Bico
Bico was founded in 1861, and is the market leading bed brand in Switzerland. Bico is one of the best-known brands in the country, across all sectors. A part of Hilding Anders‘ Premium Brands Division, Bico is a premium brand and has been part of the Group’s portfolio since 2001.

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Alexander Roswall
Phone: +46 708 781 802

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