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Dr Stefan Brungs Dr Stefan Brungs

Dr. Stefan Brungs appointed General Manager of Hilding Anders Switzerland AG

2017-11-29 [Press release]

Malmö, Sweden – Hilding Anders appoints former Bugatti Executive, Dr. Stefan Brungs, as General Manager of Hilding Anders Switzerland AG and will be responsible for Hilding Anders’ business operations in Switzerland. Dr. Brungs will report to Chairman & Group CEO, Pepyn Dinandt. The change will take effect 01.12.2017.

“We are absolutely delighted that Hilding Anders has gained such a proven expert in developing and leading companies with strong brands to more profitable growth. I am convinced that Dr Stefan Brungs’ extensive experience in the premium sector and deep understanding of brands will prove the right fit in further developing some of our strongest brands in key markets”, says Chairman & Group CEO, Pepyn Dinandt.

Stefan Brungs has a long and successful professional track record. Dr Brungs’ last position was as Member of the Board for Sales, Marketing and Customer Service at Bugatti Automobiles S.A.S, a position he held since August 2010. During his tenure at Bugatti, Stefan Brungs, was instrumental in reconvening the success story of the Bugatti brand, establishing Bugatti as an ultimate super sports car. The order bank for the Chiron covers production until 2021. Stefan started his career as a consultant at Boston Consulting Group before joining the Volkswagen Group in 1994 as head of marketing strategy and conception of the Volkswagen brand. In 1999 he was appointed Managing Director Europe of Bentley Motors before becoming the Managing Director of Volkswagen AG Group Fleet International business, representing the entire brand and product portfolio to international fleet customers, a position he held until joining Bugatti Automobiles in 2010.

“It is a great honor to join Europe’s number one bedding company and being part of its world-class leadership team. Sharpening the profile of our premium brands and highlighting BICO’s & Happy’s heritage, Swiss origin and innovation as market leader is my focus. My passion for building and shaping fascinating brands will create profitable growth and fruitful results for our customers, retail partners and Hilding Anders. For me, it is absolutely fascinating to apply experiences and insight from Volkswagen Group’s multi brand strategy to the bedding industry,” says Stefan Brungs, freshly appointed General Manager of Hilding Anders Switzerland AG.

A German citizen, Dr Stefan Brungs holds a Master’s degree in Business Administration from California State University and a Ph.D. in Retail and Economics from Saarland University. He is 57 years old and is going to reside in Zürich with his wife and daughters.

Ownership and key facts

Hilding Anders is Europe’s, Russia’s and Asia’s leading provider of beds and mattresses. The company had net sales of €872m and EBITDA profit of €96m in 2016. The company is based in Malmö, Sweden and majority owned by US based private equity firm, KKR. Founded in 1939 in Bjärnum, Sweden, the company offers a broad brand portfolio of +20 brands including the premium brands Bico, Carpe Diem Beds and Jensen. The company also produces private label concepts for international and local furniture retailers as well as bedding specialists.

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